Social Media Analytics Market Overview :

Social media analytics is the procedure to gather the data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business choices and improved customer centrality for brands and businesses. There is a rapid rise in the usage of social media in the most recent period. Getting to social media manifestos such as, Facebook, LinkedIn, Twitter and Google through means of web, and the web has become the most convenient way for users. It improves the customer experience through faster service, thereby driving business growth and enhancing reputation.

The main factors pushing the demand for social media analytics are increasing usage of social media amongst publics, increasing user of social media using smartphones, increasing attention on the market and competitive intelligence. Additionally, increase in rate of adoption in SMEs, increasing rate of digital technologies and online shopping are also supporting the market growth. Though, complications in analytical workflow is the major challenge confronted by the players that are operating in the market. Moreover, increasing cloud adoption trends, need of social media measurement to improve the customer experience is likely to gain significant impetus in the coming future.

Component, application, analytics type, deployment model, organization size, industry vertical and geography are the major segment considered in the global social media analytics market. The component segment includes software and services. Application segment is bifurcated into. sales and marketing management, competitive intelligence, public safety and law enforcement, customer experience management, risk management and fraud detection and other applications. Moreover, analytics type segment is classified into predictive analytics, diagnostic analytics, prescriptive analytics and descriptive analytics. Deployment model segment is categorized into on-premises and cloud. Organization size segment consist of small and medium-sized enterprises and large enterprises. Further, industry vertical is segmented on the basis of retail and ecommerce, healthcare and life sciences, manufacturing, government and defense, media and entertainment, energy and utilities, travel and hospitality, BFSI, telecommunications and it, banking, financial services, and insurance, transportation and logistics and other verticals.

Based on geography, global social media analytics market is segmented into North America, Europe, Asia-Pacific, and Rest of the World (RoW). North America is further bifurcated into U.S., Canada, and Mexico whereas Europe segment consist of UK, Germany, Russia, France, Italy, and Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and Rest of Asia-Pacific while RoW is bifurcated into South America, Middle East, and Africa.

The key players operating in the global social media analytics market include Oracle, SAS Institute Inc., Clarabridge, NetBase Solutions, Inc, Brandwatch, Talkwalker Inc., GoodData Corporation, Crimson Hexagon, Simply Measured, Inc., among others.

The key takeaways from the report

  • The report will provide detailed analysis of the Global Social Media Analytics Market with respect to major segments such as component, application, analytics type, deployment model, organization size, industry vertical and geography
  • The report will include the qualitative and quantitative analysis with market estimation over 2016 – 2025 and compound annual growth rate (CAGR) between 2017 and 2025
  • Comprehensive analysis of market dynamics including factors and opportunities will be provided in the report
  • An exhaustive regional analysis of the Global Social Media Analytics Market has been included in the report
  • Profile of the key players in the Global Social Media Analytics Market will be provided, which include key financials, product & services, new developments and business strategies

Scope of the Global Social Media Analytics Market

Component Segments

  • Software
  • Services

Application Segments

  • Sales and Marketing Management
  • Competitive Intelligence
  • Public Safety and Law Enforcement
  • Customer Experience Management
  • Risk Management and Fraud Detection
  • Other Applications

Analytics Type Segments

  • Predictive Analytics
  • Diagnostic Analytics
  • Prescriptive Analytics
  • Descriptive Analytics

Deployment Model Segments

  • On-Premises
  • Cloud

Organization Size Segments

  • Small and Medium-Sized Enterprises
  • Large Enterprises

Industry Vertical Segments

  • Retail and Ecommerce
  • Healthcare and Life Sciences
  • Manufacturing
  • Government and Defense
  • Media and Entertainment
  • Energy and Utilities
  • Travel and Hospitality
  • BFSI
  • Telecommunications and IT
  • Banking, Financial Services, And Insurance
  • Transportation and Logistics
  • Other Verticals

Geographical Segments

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • RoW
    • South America
    • Middle East
    • Africa


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